Archaeology has shown us that ceramics do not biodegrade for centuries. Industries today are facing daunting challenges about what to do with their production waste. Landfilling such waste hinders the natural air flow in the soil and renders the land infertile. Our natural mineral reserves are limited and reusing tons of waste as raw material reduces mining for these natural resources, conserving them for the future generations.

Circular economy is a way of living and doing business where we eliminate waste and keep materials flowing in a productive cycle. Rethink, reduce, reuse, repair, repurpose, remanufacture, recover, recycle are all ways to close and narrow the loops of material flow in the society.

Definitely. Each piece is coated with a fresh layer of glaze. Glaze is an inert layer of glass that does not react with food, even when served hot. We do not use toxic heavy-metal oxides (Lead, Cadmium, etc.) in any of our glazes.

Yes. Our products are compatible with both microwave and dishwasher. In a dishwasher it is advised to keep these on top shelf.

By using our products you reduce mining for natural resources by 60%. This helps in reducing carbon emissions that contribute to global warming and saves natural resources for future generations.

Yes. We do not use animal bones in our clay or glaze raw materials.

The recycled content, called ‘grog’, in higher quantities acts as a reinforcement in the structure of virgin clay. Just like the steel rods in a concrete structure.

Our products are 35% stronger. Have higher compressive & tensile strength but it also affects its impact resistance positively.

No. These are relatively stronger than usual ceramics but still belong to the family of fragile materials.

Yes, these can be recycled for many cycles. As we use clay itself as a natural binder the products are essentially made from mono-material, making it possible to reuse 100% of the broken products as raw material.

Yes. It consumes high electrical energy to pulverize the waste. But it gets compensated by the relatively lower firing temperature.

Repurposing will not reduce mining for natural resources while making ceramic products. Our aim is to make a reusable material which can be universally used by anyone to make beautiful functional products. Creating a larger positive impact on the society and the environment. It is dangerous to handle broken ceramics and repurposing it may cause occupational health hazards, limiting our potential to have scalable positive impact.

We aspire for zero-waste manufacturing as we can naturally reuse clay and our inhouse process practically aids us in reusing all the fired ceramic waste (including the glaze). Our corrugated box packaging can also be recycled. Plaster moulds are something we are yet to recycle at their end-of-life after multiple castings, but we aim at finding a solution for it as well. We keep the moulds with us and do not landfill them.

Not yet. But we plan to start collecting post-consumer ceramic waste soon.

No. All our waste is sourced locally.

No. Glass and ceramics are predominantly made up of silica and hence, belong to the same family but have different molecular structure; non-crystalline and crystalline respectively.